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Return to fastprintinc.com.

FAST PRINT, INC. PRESENTS
MAY
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Dan Metzger
The Way I See It
 

Like-Minded vs Like-Hearted

There is truth to the saying, "Birds of a feather flock together." Like-minded individuals typically share similar interests, beliefs, and approaches to life. These connections are often grounded in mutual understanding and agreement, promoting a sense of security and belonging.

In comparison, like-hearted people thrive on a different kind of similarity. While they might differ vastly in their tastes, hobbies, or ideologies, they share a passion for loving and serving people. These relationships encourage learning, as each person brings a unique perspective.

Here's the way I see it: Woodrow Wilson said, "I not only use all the brains that I have, but all that I can borrow." By embracing both types of connections, we can enrich our lives with comfort, encouragement, and opportunities to learn from each other.

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Idea of the Week
A Perfect Landing Place
CONNECT DIRECT MAIL AND YOUR WEBSITE WITH A LANDING PAGE

Your website is critical to your marketing efforts.

But did you know that your direct mail marketing and website are meant to work hand-in-hand?

Use your direct mail marketing to encourage people to your website by using a landing page. In doing so, you can make your marketing more effective and trackable.

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What is a Landing Page?

A landing page is a single webpage used as a destination in marketing efforts to set the stage for an exchange of some kind.

Landing pages are one of the best lead generation tools in your marketing toolbox.

The best landing pages offer your customers things like white papers, coupons, downloads, or other educational and helpful information in exchange for their email or additional contact information.

All of your direct mail marketing (and email marketing) should direct your clients to your landing page.

3 Tips for Landing Pages that Work

1. Start with an irresistible offer.

Your landing page needs to offer something to visitors that’s appealing enough to them to give you their information in exchange.

Consumers today are smart and don’t want to join your mailing list unless what you’re offering them is worth it.

2. Make it simple.

Once your visitors make it to your landing page, make it as simple as possible for them to understand what they’re getting and make it easy.

For example, no one wants to fill out a long, complicated contact form. It’s time-consuming and too personal. Ask for a first name and email address only. You can always get more information later when they’re more comfortable with you.

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3. Test your landing page effectiveness.

Even simple changes like changing “Submit” to “Send” can have huge impacts on your landing page effectiveness.

The Power of Multi-Channel Marketing

Landing pages help you create a marketing path for your audience.

For example, perhaps you’re sending out an Every Door Direct Mail (EDDM) campaign, hoping to generate more leads and connections.

First, use direct mail marketing to connect and introduce yourself.

Next, direct recipients to your landing page to offer them a discount or compelling piece of helpful content in exchange for their email address.

Now that you’ve introduced them to your website and have their email address, you can continue to reach out, connect, and market to them via email. In doing this, you gently move your prospects done the funnel and convert them into sales.

For more ideas on using the power of print with your online marketing efforts, reach out to us today!

 

See more great ideas like this!
Click here to visit the Fast Print, Inc. - Ideas Collection.
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Marketing Tip
Marketing with Word Clouds
AN IMAGE COMPOSED ENTIRELY OF WORDS

If you're struggling to find the perfect visual for a marketing article or social media post, consider creating a word cloud. A word cloud is an image made up entirely of words that vary in size and color, with larger words representing greater importance.

Word clouds not only provide a quick way to absorb information, but they can also intrigue and engage your audience with important keywords related to your business. For example, you could use word clouds to promote a specific category of products, summarize key differentiators that make your company stand out from the competition, or even help your audience understand your mission and values. They offer a unique and captivating way to grab attention.

If you're looking for other creative ways to promote your business, our team would love to assist! Feel free to give us a call or stop by anytime.

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Uncommon Product
Club Flyers
BUILD EXCITEMENT AND INCREASE EVENT TURNOUT

Club flyers are a fun and affordable way to build excitement and increase event turnout for parties, fundraisers, church events, community fairs, and more. They are easy to hand out in person, post on bulletin boards, place under vehicle windshield wipers, display on countertops, or include with mailings.

Club flyers are designed to capture attention and generate excitement with eye-catching graphics and essential event details. They can be double-sided or include a scannable QR code or website URL leading to additional event details.

Club flyers are available in a wide variety of unique sizes, stocks, and stand-out specialty finishes, such as raised UV and foil. Let our team know if you’d like help designing the perfect club flyer for your next event.

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Tech Tip
Create an Email Group in Outlook
ENSURE CONSISTENCY IN COMMUNICATION

If you often email the same group of people for work or collaborative projects, creating an email group in Outlook can streamline the process and ensure consistent communication. Here's how you can set up a contact group in Outlook:

  • Click on the people icon in your Outlook navigation bar, which could be on the left vertical or bottom navigation bar.

  • Select New Contact Group.

  • Enter a name for your group and click Add Members > From Outlook Contacts. You can double-click on contacts to add them to your group.

  • To select multiple contacts at once, hold down the Ctrl key while clicking on the emails. To remove members, select their name and click Remove Member.

  • Once your group is set up, click Save and Close.

  • To email your group, type the group's name in the To box as you would with any other contact.

If you're looking for helpful ways to save time on your next important print project, our team would love to help! Give us a call or send an email today.

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Fun@Work

Spotlight Recipe

Viola Davis’ Banana Pancakes

Did You Know?

Feline Sensory Tools

Printing Quiz

When your printer refers to bulk, they really mean...

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