WHAT IS A QR CODE???
QR or Quick Response codes enable print media and
web mobile media to work together. With any smartphone
(iPhone, Blackberry, Droid, etc.) enabled with a QR Reader
app (free software that can be downloaded) you can click a picture of the QR code and it will launch your smartphone’s browser and show you information or take you to whatever URL is embedded within the QR code.

QR codes were invented in 1994 to track parts in vehicle production. They have now become an open source ISO standard free for the world to use. QR codes are capable of encoding up to 7,089 characters. This is far more data than a typical one dimensional bar code such as the standard UPC symbol. A QR code can therefore encode any web address no matter the length of the URL.

It is clear that QR codes are incredibly versatile and are only limited by your imagination. QR codes can encode a static URL or can also be dynamic in nature. QR codes can embed PURL (Personal URL) technology in a cross media direct marketing campaign so that responses can be measured in a very detailed way.

At Fast Print we have new and innovative ways to incorporate QR codes
or other marketing ideas into your print projects.

If you are interested, just give us a call.

Here are a few examples of how QR codes can be used in your print media:

· A Realtor can place a QR code on the printed information sheet outside of a home for sale. A prospective buyer can snap a picture of the QR code which contains a URL taking the user to a YouTube video featuring a virtual tour of the home.

· An online retailer can send out postcards in a direct marketing campaign that would include a QR code containing a URL to an interior page on their site containing a discount or a promotion only available via the QR code.

· A manufacturer of equipment could use QR codes in their instruction manuals that would have direct links to their website or YouTube highlighting "how to" videos complementing the information in the manual.

· A QR code can be placed on a business card with a direct link to LinkedIn, Facebook or a map.